All I'm saying is, you finally got the shortest, easiest-to-remember URL -- estrip.org -- so why clutter it with punctuation when you spread the (e:news,835) ? There's no need to google it if you can remember it, and you still have to remember it to google it. And it's harder to remember a string of characters with random punctuation that may or may not be part of the URL. I'm only talking about references to the URL in print when you're trying to sign-up new users who have never heard of estrip and don't even know if it's worth two or three tries to find it. Once they're on the site, they'll "get" the colon. I'm just worried they won't get there if you give them an invalid URL. I think it's a big leap of faith to expect someone to see (e:) strip.org and know it means estrip.org. But maybe the residents of Buffalo are more computer savvy than I realize, haha. You all already know it, so it's obvious to you. I'm speaking for the masses of potential peeps to be.

Visualize someone who has never heard of estrip -- a friend, a coworker, a drunk person in a bar -- seeing each of the variations on a bumper sticker or t-shirt. Ideally it starts up a conversation about estrip and you can tell them about it (I think all the design variations do that). BUT, the most important thing you want them to walk away with is, how to get to the site. You're telling them estrip.org, but meanwhile they're looking at the design and asking is that with the colon? what about the parentheses? can I go right to it or do I have to google it? So if I google it I use the colon but if I go right to it I just use (e:strip).org? But without the colon? All the while they have a visual reinforcement that, in my opinion, might look cool but is cryptic. By the time this conversation is over, they may have heard a bunch of different ways to get to the site and a bunch of ways NOT to get to the site, and they've been looking at something that they have to remember is not exactly what to type in when they get to a computer. That's not the kind of visual reinforcement you want.

Now think of all the other people who see the bumper sticker or t-shirt in passing and don't get to ask you about it. If you didn't already know about estrip and you saw any of those variations, what is the first thing you would try when you got in front of a computer? Would you hesitate before typing in "(e:strip)" or look at it like that can't be right? Once you try it and get the "Firefox doesn't know how to open this address, because the protocol (e) isn't associated with any program" error, maybe you think you need some special software to view the site. Or the next thing I might try would probably be "strip.org" -- and you know I'll get a hit there, lol.

Once a user has signed up, and "knows" estrip, it's a whole different story. Then you can embellish all you want. It's also a different story if you're designing for the web and you can link your graphic to whatever you're talking about. (Speaking of which, whatever happened to ecards?) But getting someone to go somewhere for the first time on their own is more of a challenge. If that's the goal, I would put usability ahead of design. Otherwise they'll never get to the site to enjoy the colon in all it's (e:) glory. And I'm ONLY talking about references to the URL, not the (e:strip) logo itself. In other words, (e:strip) is always (e:strip), but when you're referring to the URL in print with the intention of signing up new users, I would suggest using estrip.org then. It's not my fault the http protocol reserves the colon, haha.

With that in mind, I would be inclined to just have estrip.org in the street sign box. There are fewer ways to get off track that way. See estrip.org, hear estrip.org, google estrip.org, love estrip.org -- it's all good. That way, all they have to remember is the "e" and the "org" -- everybody is going to remember "strip," haha.

That's just my opinion. Although now that I'm making $70/hour, apparently nobody cares about my opinion as long as I can print web pages, so don't go by me. Which reminds me, time to hit the donate button.

p.s. - hey, this would have been a great topic for the discuss thing. Is that still around? Oh well -- I probably should have stayed out it entirely since I'm not even from around your parts. But I can't help giving my opinion sometimes.